Any idea can be categorized into one of the three classes:


Some ideas are just look-good appendages to your ideation board. Realize them, and pin a red flag. How do you know if it's a Bloat? If you're not passionate about the idea, and its genesis would entail little benefit to you — it is not worth your resources.


You lack the drive to build it yourself but do have a vested interest in its application. It's worth allocating some time over evaluation and discourse, but you're better off leaving the execution to someone else.


If you're following the linear curve so far, this is a pretty obvious one — the one you should drag up your priority queue.

"The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that few others realize are worth doing" - Paul Graham.

An alternate frame of mindset: what's stopping me from building something I desire but don't yet have?

So How To Prioritize Startup Ideas?

Discard everything from Bloat. The game is not rigged to quantity or formula but simply to innate wants.

It's healthy to have a first-principles discourse on ideas under Plugin. Look out for any sub-niche that might, incidentally, fall under Core.

Prioritize everything under Core. Use the alternate frame of reference as (one of the) sorting metric.

While this may sound obvious on the surface, it is hard to grasp this mental checklist when you're in the ideation phase. You're a victim to a multitude of fallacies (e.g. sunk cost fallacy), and the Idea Funnel can serve as a hook to optimize your temporal capital and help prune analysis-paralysis.

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